Digital Marketing

Digital marketing refers to the creation and dissemination of content through digital media channels—websites, landing pages, social media, email, and mobile applications.

And the promotion of that content using a variety of strategies across paid, earned, and owned digital channels, including SEO, content syndication, social, email, text, and more.

Importance of digital marketing

Digital marketing strategies help marketers define goals, target an audience, and develop a digital marketing plan that best reaches that audience. These strategies provide direction for a given campaign or program and a framework for evaluating outcomes.

Today, everything is digital, and digital marketing has been integrated into almost every aspect of business, fundamentally changing how companies communicate with and deliver value to customers.

So if your business cannot implement and execute a digital marketing strategy in an increasingly growing, global online marketplace, you simply will not be able to compete.

How does digital marketing work?

There are a number of ways to approach a digital marketing campaign. As a digital marketer, you have in your toolbox a wide range of tactics, strategies, and channels that can be employed to connect with your audience. Generally speaking, digital marketing campaigns involve several common steps:

1.Define your marketing goals

2.Identify your target audience

3.Identify the right marketing channels and marketing tactics

4.Develop and optimize content and messaging for each channel

5.Campaign measurement across key metrics

Social media marketing

Social media is a great way to reach a specific, targeted audience and connect directly with customers, potential customers, and partners. Which social media platform(s) you use depends on who you want to target.

Every social media platform features different types of content, but all are very video/image-focused. So as you create content, always keep in mind how you want to distribute it through social media, and then adjust accordingly.

Different platforms will continue to emerge, so marketers must continuously adapt digital marketing tactics to make the most of every platform available.  TikTok didn’t exist before September 2016, and today it has more active users.

Website design and marketing

Your website is often the first point of contact potential customers have with your company and brand. Great web design can promote the consistent branding of all digital assets. It should also make your website more search engine friendly, provide a great user experience, and improve the conversion rate (more clicks, sign-ups, etc.).

Graphic Design and marketing

Graphic design is “the art and practice of planning and projecting ideas and experiences with visual and textual content,” In simple terms, graphic designers make visuals to communicate certain messages. These visuals can be as simple as a business logo, or as complex as page layouts on a website.